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For instance, personnel management is one of the most critical aspects I examine. The people who work for and with you - your employees, management team, and partners - are all impacted by the firm’s True Spirit. If there are issues with communication, morale, or productivity, these can often be traced back to misalignments within the company’s astrological chart. By merging classic business principles with creative thinking, we can optimize the workflow in order to sync with the True Spirit. It is astounding how often this leads to increased productivity and better results across the board. One of the most impactful examples of this process in action is when I help clients make critical investment decisions. I’ve been able to guide businesses toward investing in products or technologies that align with their chart, often resulting in significant success. On the flip side, I’ve also steered them away from options that, while tempting, weren’t in harmony with their True Spirit - and those same options later proved to be costly failures for competitors. The results of this approach are genuinely uncanny. Clients have repeatedly told me how their business seemed to "fall into place" after working with me. They experience smoother operations, better teamwork, and clearer decision-making processes. They find themselves capitalizing on opportunities they might have otherwise overlooked, while avoiding pitfalls that may have set them back. As a person who comprehends and admires the nature of business, I am aware of the skepticism many owners and managers feel when the idea of astrology is introduced. But using astrology in business has been around as long as grain has been bartered. By understanding and working with the natural rhythms of the universe, your business can improve. The True Spirit of your business is its guiding force, and when nurtured and aligned, it can lead to results that seem almost magical in their effectiveness.